GracefulEdge.com Goes Live! - Triathlon Week

09-03-2007, 01:56 AM

Contact Information:
Elayne Chow
Founder
202-258-2054
[Only registered and activated users can see links. ]
Carolyn Rumbarger
Co-Founder
202-680-3665
[Only registered and activated users can see links. ]

GracefulEdge.com Goes LIVE!
Two Washington D.C. Women
Launch Sassy Website for Active Women

April 30, 2007, Washington D.C. - - Graceful Edge (http://
[Only registered and activated users can see links. ]) launches, the fun and sassy website for the hip
and adventurous woman. Through its free emails, Graceful Edge readers
get fun tidbits on the latest in cool gear, active apparel and awesome
experiences for a wide range of activities - running, hiking, biking,
alpine sports, yoga and many more. Graceful Edge is updated several
times a week. Readers who subscribe get the Graceful Edge emailed
directly to their inbox. To sign up for Graceful Edge, click here.

"Graceful Edge was created to spread the fun and enthusiasm for living
an active life. Women are constantly bombarded with messages that
link physical activity with weight loss and appearance; we will not
continue this trend. Graceful Edge is the fresh alternative." says
Elayne Chow, Founder of Graceful Edge.

In recent years, there's been a tremendous increase in fabulous
products and services specifically designed for active women; Graceful
Edge is one of the first of its kind, offering an entertaining way for
people to get the scoop on all these great offerings and hopefully
inspire women to get out there and have fun. Examples of our
engaging features include:

· Harlot - hip cycling wear for women
· Babes in the Backcountry - ski clinics for women taught by women
· Jo-Sha Wipes - eco-friendly wipes for cleaning yoga mats

In addition to the free newsletters, the Graceful Edge website has
recently added two new features:
· "Things to Do", a section featuring local resources for fun
activities related to the popular plays that our readers enjoy.
· "Grace's Club", a section featuring women activities and their
story.
[Note: Grace's Club is currently under construction. We are in the
process of collecting photos and stories from our readers. Anyone
interested in being part of Grace's Club should submit photo and
details to [Only registered and activated users can see links. ].

Graceful Edge readers are a feminine fun-loving affluent bunch.
Gender
Female: 92%

Age:
25 - 34: 21%
35 - 44: 52%

Household income
> $75K: 51%
>$100K: 41%
Average weekly play time
2-5 hours: 36%
>6 hours: 41%

Popular Plays
Hiking: 68%
Running: 57%
Mountain biking: 46%
Yoga: 42%
Alpine skiing: 37%

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