energy drink - Triathlon Week

julian · 03-12-2006, 02:16 AM

Hi, just after a little info on the the XS energy drink, it is new to the UK and I have been approached by one of there agents to supply this drink.
He tells me that it is huge in the USA, can anyone tell me if this is true and if it is any good? :huh:

Cheers
Julian.

Hayesdnl2002 · 03-12-2006, 10:42 AM

I work in this industry and I can tell you that I have never heard of it. Have him/her show you some AC Nielson share information compared to the most popular brands, I'll bet they can"t. I just looked at this information last week and I can tell you that this category is split between 4 primary brands.If you split up the country into 3rds, the west has the highest energy drink development and as you move east, it varies by region. Midwest is growing rapidly and the far east coast is as well. The share leader right now is Red Bull at about 29% share with Monstor and Rockstar energy drinks close behind and in some cases, have overtaken Red Bull for share leadership. The Coca-Cola Company represents Rockstar as well as Full Throttle and when they are combined, they usually are a strong #2 or even #1. 100's of brands are introduced every week because the margins are so high. Stay away from any company thank can't stand behind the brand.